The keys to achieving the organizational goals of the NDSI include moving forward with a Win-Win-Win strategy for individual drivers, the general public including State regulatory authorities and insurance companies.
The broad primary goal for the National Driver Safety Institute is a meaningful reduction in traffic accident frequency achieved through effective online driver improvement and defensive driver education.
The National Transportation Safety Board has reported in recent years disturbing increases in both traffic accident frequency and fatality rates. They cite increased general traffic congestion, particularly in urban areas, and increased distracted driving with the use of mobile devices while driving being a particular challenge. These issues are primary contributors to increasing automobile insurance rates across the United States.
The NDSI firmly believes that improved online educational content can serve an effective role in addressing these problems. We are committed to the development and innovative distribution of such content.
Better Education.
Through a concentrated focus on educational content designed to engage students with an improved mental approach to driving coupled with targeted defensive driving skills education the NDSI is dedicated to reducing traffic accident frequency. A modern focus for course content materials that includes extensive and detailed methods for the development of new skills into habits leads to better prepared drivers on our roads.
Innovative Distribution.
Fantastic educational content serves little purpose without effective distribution. Typically, most people who engage in taking online driver education do so for a very specific reason.
This may be to reduce points against their driver’s license or due to a court order but for most people the reason is to gain a discount on their automobile insurance and thus save money. In this case, the choice of which course to take often comes down to costs with quality being of secondary importance. If the costs of the course exceeds the value of the immediate insurance savings the vast majority of individuals will choose not to take the course.
Why should the costs of the course be such an impediment to individuals gaining the benefits of the educational experience the course can provide? How can an organization achieve a goal that requires maximum distribution of educational materials when costs are impeding distribution? For the NDSI, these problems are being addressed through partnership driven distribution networks that shift the costs to others who also benefit from the consumers educational engagement.
Win – Win – Win
Anyone who drives on public roads has the potential to benefit from high quality online delivered driver improvement and defensive driver education. The NDSI is improving access to such course content through partnership engagements that enable third parties, such as insurance agencies that also benefit from clients taking a defensive driving course, to provide easy access to course enrollment. This partnership driven approach also enables the NDSI to improve course effectiveness through removing price barriers to individual course enrollment.
The general public benefits from NDSI course content and distribution innovation not only through improved direct access to high quality educational content but also through regulatory authority engagement. The NDSI strives to assist regulators with the development and distribution of current, technology enhanced driver education content for use in state driver manuals and other regulatory provided driver education focused content. These efforts can yield savings, better distribution and higher quality educational materials for everyone.
Insurance companies seek strategies to mitigate risk including offering insurance discounts to customers who complete a defensive driver course. Better educated drivers are less likely to have traffic accidents and fewer accidents means fewer claims payouts. The NDSI seeks to aid insurance companies through partnerships for both private label course materials and review / approval processes designed to ensure effective course materials for third party created course content.
